You are already conducting market research, just by having
a field sales team. Think about it. Your sales representatives are
your eyes and ears in your market. Talking to customers, listening,
and recording information about your customers is exactly the job
of your team. Sure, their main function is sales, but most of sales
is listening to your customers and reacting accordingly.
Thinking smart and strategic is using the information your sales
team gathers for other company functions. This is in fact, the very
definition of business intelligence: the ability for an
organization to collect, maintain, and organize data.
In Salespod, sales representatives in the field can track using
dynamic forms built for this
very purpose. Frequent data collection allows field work managers
and sales managers to not only monitor field activities, but to
further understand market movements.
Real-time data at managers fingertips allow them to make smarter
and faster decisions pertaining exactly to their market and its
behavior. With auto-sync, all team members will have up-to-date
information at their fingertips. Data collected while in the field
can also be used later for specific analysis.
Salespod is also built for data queries. Easily prepared from a
single place in Salespod Web application, specific queries can be
adjusted as needed. An all-in-one solution, Salespod is a market
research tool that combines the power of business intelligence with